Slides from Alex Bogusky's presentation at the 2010 Mirren New Biz Conference
18 May 2010
Guide to Brand Utility
Great document & examples put together by Ingmar de Lange . Useful frameworks for brands to develop emotive + useful experiences in both physical & digital spaces.
11 May 2010
Using Data to Change Mindsets
Brilliant! Let your data tell you the story. Look for the phrase "'the world view that my students had, corresponded to the reality in the world the year their teachers were born" early in the presentation.
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