The Social Olympics, London 2012. #NOT

This Summer Olympics are being touted as the most Social Olympics ever. Faster, Higher, Stronger. Now designed for Likes, Comments, Shares.

Yes, the official Olympic channels are well set up:

There's charming content to drive conversations. More great stories of champions, underdogs, triumphs, heartbreaks, guts and glory will follow in the days to come. 

But actively policing & blocking 20 seconds of a shared highlight  that can spark conversations on your behalf? Come on IOC! 

If the IOC weren't so stifling with copyrights & sponsorships, the Summer Games had the opportunity to be truly participative. Perhaps, we have to wait until Rio.

Douglas Adams on how we think about technology

Way back in 1999, Douglas Adams penned this great piece on How to Stop Worrying and Learn to Love the Internet

It's a great way to view technology. Gist of which is:

1. Everything that's already in the world when you're born is just normal
2. Anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it
3. Anything that gets invented after you're thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it's been around for about ten years when it gradually turns out to be alright really

Now apply this list to movies, rock music, word processors, TV, phones, the internet, mobile apps, multi-player games, smart phones and your age is bound to show.

If not physical, your mental age for sure *<):o)

Tom Cruise, his divorce, search & sentiment

This video is hilarious. Yes, people fall in and out and go nuts when in love.

And news just broke over the weekend, Tom & Katie divorced.
So how much of this sudden spike in search for this video this week is fueled by the cynic in people?  To the OTT PR act he put up on Oprah and otherwise for the world?

Judge for yourselves, with these recent comments:

Now, I'm not judging Tom Cruise, his PR antics or his private life. Just reporting with some simple, publicly available data.