04 June 2010
29 May 2010
Advice from Partner - Crispin Porter + Bogusky . Happy Cheating.
Slides from Alex Bogusky's presentation at the 2010 Mirren New Biz Conference
18 May 2010
Guide to Brand Utility
Great document & examples put together by Ingmar de Lange . Useful frameworks for brands to develop emotive + useful experiences in both physical & digital spaces.
11 May 2010
Using Data to Change Mindsets
Brilliant! Let your data tell you the story. Look for the phrase "'the world view that my students had, corresponded to the reality in the world the year their teachers were born" early in the presentation.
20 April 2010
The Brief in the Post Digital Age
Great presentation by Gareth Kay, Director of Digital Strategy at Goodby, Silverstein & Partners:
01 April 2010
31 March 2010
A Brief History of Marketing
If you are keen and have the time, Lovely article in AdAge listing milestones over the last 80 years http://adage.com/article?article_id=142967#1950Interestingly, I just learnt the current Advertising Council evolved from the World War II Advertising Council.
Subscribe to:
Posts (Atom)