15 August 2010
24 June 2010
20 June 2010
Scott McCloud on Comics & Media
I've greatly enjoyed Understanding Comics as study of the medium and this video provides a quick synopsis. This presentation also helped understand broader media dynamics - which is true of the rapid changes we're seeing in digital.
2 points to note in this TED talk:
- Durable mutations - of the mutations we see in media look for the ones with staying power. No easy task, but keep looking for signs of penetration & integration into everyday stuff.
- Look at media as providing us a window back into our worlds. When unique media evolves, it provides people with one more way to reenter their worlds. Use it for what it is.
Also, greatly liked his philosophy: Learn from everyone, Follow no one, Watch for patterns & Work like hell on the one thing you love.
04 June 2010
29 May 2010
Advice from Partner - Crispin Porter + Bogusky . Happy Cheating.
Slides from Alex Bogusky's presentation at the 2010 Mirren New Biz Conference
18 May 2010
Guide to Brand Utility
Great document & examples put together by Ingmar de Lange . Useful frameworks for brands to develop emotive + useful experiences in both physical & digital spaces.
11 May 2010
Using Data to Change Mindsets
Brilliant! Let your data tell you the story. Look for the phrase "'the world view that my students had, corresponded to the reality in the world the year their teachers were born" early in the presentation.
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