Create collaborative environments. Chance then favors the connected minds.
03 October 2010
28 September 2010
Proximity Index & Personal Electronics
The more intimate your relationship with a given product, the more you want to know how it was made, where it was grown and how it came to the market. In developed markets, this translates to open kitchens, cries to cut the kilometers an apple travels from the tree to tart etc.. etc... You get the drift.
However, people curiously don't have the same relationship with personal electronics. If they did, they should have lined up outside Apple stores to return devices when the Foxconn suicides recently came to light. But then they didn't. Is the transient nature of the category, characterized by fast changing models, making people indifferent to products they sleep with and probably can't leave home without?
15 August 2010
24 June 2010
20 June 2010
Scott McCloud on Comics & Media
I've greatly enjoyed Understanding Comics as study of the medium and this video provides a quick synopsis. This presentation also helped understand broader media dynamics - which is true of the rapid changes we're seeing in digital.
2 points to note in this TED talk:
- Durable mutations - of the mutations we see in media look for the ones with staying power. No easy task, but keep looking for signs of penetration & integration into everyday stuff.
- Look at media as providing us a window back into our worlds. When unique media evolves, it provides people with one more way to reenter their worlds. Use it for what it is.
Also, greatly liked his philosophy: Learn from everyone, Follow no one, Watch for patterns & Work like hell on the one thing you love.
04 June 2010
29 May 2010
Advice from Partner - Crispin Porter + Bogusky . Happy Cheating.
Slides from Alex Bogusky's presentation at the 2010 Mirren New Biz Conference
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