Heard this a while ago at a Facebook Workshop and this simple sense check has stayed true for me till today.
Transcend Social By Design from concept to practice by asking 2 basic questions of the content, events, participation ideas etc.... you introduce into your conversations:
Transcend Social By Design from concept to practice by asking 2 basic questions of the content, events, participation ideas etc.... you introduce into your conversations:
- Why would people care?
- Why would they share?
And take culture, context, a specific behavioral insight, purpose & equity of the brand to shortlist.
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