18 May 2010

Guide to Brand Utility

Great document & examples put together by Ingmar de Lange . Useful frameworks for brands to develop emotive + useful experiences in both physical & digital spaces.

 
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Posted via email from Suresh Ramaswamy's posterous

11 May 2010

Using Data to Change Mindsets

Brilliant! Let your data tell you the story. Look for the phrase "'the world view that my students had, corresponded to the reality in the world the year their teachers were born" early in the presentation. 

Posted via email from Suresh Ramaswamy's posterous