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03 April 2011

On ZMOT & Shopper Back

Posted by Suresh Ramaswamy at 9:12 PM No comments:
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Labels: CPG, FMOT, Shopper Back, ZMOT
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About Me

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Suresh Ramaswamy
Singapore
I’m an interactive adman with a passion for helping brands creatively engage and sell across the complex, connected, dynamic web. In my 20+ years in the industry I’ve worked for a handful of agencies (Leo Burnett, Wunderman, Blue, Publicis Modem and Ogilvy & Mather) to create smart growth for brands across countries and categories. My mission is to leverage insights, technology and interactivity to create meaningful, mutually beneficial & profitable connections with people. Client Portfolio: Samsung, P&G, Friesland Campina, Johnson & Johnson, Dow Corning, DeBeers, Cisco, HP, SAP, Shangri-La, JC Penny, Unilever, IBM, Citibank, AsiaRooms and Skyscanner. I’m currently the Regional Director of Social & Mobile, based out of Leo Burnett Singapore. My experience & qualifications are listed in more detail at: http://sg.linkedin.com/in/ramaswamysuresh PS: Needless to say, all posts are my personal views.
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My Blog List

  • Gapingvoid
    No One’s in Charge
    1 day ago
  • Talent imitates, genius steals
    Other Places
    5 years ago
  • m-cause
    Reflections on Peace –
    7 years ago
  • Buy me, I'll change your life
    [LAST CHANCE] Take the Survey
    9 years ago
  • Nudge blog
    Here’s how Washington State’s nudge for state park donations works via its web site
    13 years ago
  • Rory Sutherland's Blog
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