Excellent post by Patricia McDonald, at BBH Labs blog based on one key finding from the Edelman Trust Barometer - seemingly we trust our friends & peers less as sources of information, compared to even 2 years ago.
The trust in P2P, versus trust in corporate communications, has been one of the primary drivers of the social web and it's latent potential to impact investment shifting from ATL to Social Media.
Patricia argues so has our excitement for the potential of the social web been founded on a false set of assumptions?Is it simply an anomaly in the data? Or is social media sowing the seeds of its own demise? The full post is at http://bbh-labs.com/will-social-media-eat-itself