28 September 2010

Proximity Index & Personal Electronics

The more intimate your relationship with a given product, the more you want to know how it was made, where it was grown and how it came to the market. In developed markets, this translates to open kitchens, cries to cut the kilometers an apple travels from the tree to tart etc.. etc... You get the drift.

However, people curiously don't have the same relationship with personal electronics. If they did, they should have lined up outside Apple stores to return devices when the Foxconn suicides recently came to light. But then they didn't. Is the transient nature of the category, characterized by fast changing models, making people indifferent to products they sleep with and probably can't leave home without?

Posted via email from Suresh Ramaswamy's posterous

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