21 January 2012

Designing for Social

Heard this a while ago at a Facebook Workshop and this simple sense check has stayed true for me till today.

Transcend Social By Design from concept to practice by asking 2 basic questions of the content, events, participation ideas etc.... you introduce into your conversations:
  1. Why would people care?
  2. Why would they share?
And take culture, context, a specific behavioral insight, purpose & equity of the brand to shortlist.

No comments:

Post a Comment