28 February 2012

Pinterest! Pinterest! Pinterest! - The new Facebook Annexe

Over the last month or so, Pinterest is all the rage and all over FB news feeds like a rash.
Google Trends for "Pinterest"

If Twitter is the modern day version of Ham Radio, What is Pinterest? Is it here to stay? What role does it play in our lives that other platforms don't?

To understand anything new, it's best seen through the eyes of the familiar. 

Pinterest is a free public gallery space/wall, where anyone can display, co-create and seamlessly share with their connections. Unlike Facebook "Likes, Comments, Shares" which happen in chronology and on personal pages, Pinterest allows concurrent interactions across boards of varied interests in shared spaces.

The Facebook integration has been a game changer for a platform that was dormant for most part of 2 years. It's now providing Facebook with an annexe of shared public spaces, something it didn't really have. I wouldn't be surprised if Facebook tries to acquire it soon.

For the "show me the money", Pinterest beautifully aids discovery across  social graphs at the very top and drives commerce as a referrer (the first of more innovative options to come).

Is Pinterest is here to stay. Thoughts?


  1. What differentiates Pinterest from the rest is the what we put up on our creative space that is perpetually ours. The personalisation is at its peak because consumers will put up only what they consider important and a part of who they are. On the other hand, Pinterest is also one of the largest drivers to women based websites, which means that the content put up is highly personalised. But Pinterest wasn't dormant for 2 years, it was merely acquiring a very niche audience who used the space in the best way they wanted to. But in the last 6 months, brands and brand custodians have been plotting their diabolical schemes to use Pinterest to use in their campaigns. I fear the integrity that lies with Pinterest and purist intention that one operates Pinterest with will get desimated with the entry of brands trying to own spaces that is not theirs...

  2. An interesting article I read in the morning...


    It is an infographic about the rise of Pinterest...

    Should we also plan a diabolical plan to help take over consumers with Pinterest.

  3. Getting to read, more and more about Pinterest...

    How more and more women are latching onto Pinterest...