26 September 2012

NFC, Smart Phones & the Apple iPhone 5

Since it's recent launch, there's been debate on the exclusion of NFC technology in the new iPhone 5. More so, because competitive Smart Phones have it in their feature set.

For some pundits, it's a decision the company will regret.

For some, it's a smart move given the slow rollout of NFC at merchants.

The NY Times blog even has a post on why it cant feature NFC with  it's current design.

If the notion that any new adoption yet to spread beyond early adopters, is still technology, NFC qualifies. Behavior change is hard. Habits and behavior regarding money even more.

So NFC technology as a substitute for cash and cards may be ready, but a majority of people are not. At least not in the next 6 months I could argue. By when the new batch of smart phones would be getting ready backstage for the catwalk, the playing field to be reset and for time to tell if Apple's choice for this season was smart.

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